The Heroine Is Very Normal And Real By Henry James Essay

The story told in Washington Square can be described as a not-so-typical one. The heroines of most stories are usually a spectacular, unimaginably beautiful and intelligent, causing all the men to chase after them. But in the book, the heroine is very normal and â€Å"real†, some might even say boring. This contributes to why this kind of writing is defined as realism. The author, Henry James seeks to portray the characteristics of this story as one that could happen in the specific era that he wrote it. Despite the fact that the story is written in the style of realism, it still manages not to be dull. The various aspects of each character were thought out impeccably, in order to match the direction of the story. It was as if each character had two faces; one for the public and the other true face that they came to reveal towards the course of the book. The main character’s realization of her true nature and of the true nature of those around her was the main focus of the story. The author was able to take the reader along on Catherine’s journey by using diction, imagery and sinking into the innermost consciousness of each character. Henry James was born in New York City, which can explain his familiarity with the particular society in Washington Square. He led a vastly intellectual childhood considering the fact that his father was a philosopher who believed in educating his children efficiently (Haralson Johnson, p.4). Spending most of his life abroad, Henry was able toShow MoreRelatedThe Picture of Dorian Gray and the Turn of the Screw in the Gothic Genre4189 Words   |  17 PagesOscar Wildes The Picture of Dorian Gray and Henry James The Turn Of the Screw are key examples of the way in which gothic texts use and adapt the conventions of the genre. These changes occur due to the authors own personal context and values. 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Sociology Value Conflict - 1346 Words

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The theoretical study of societal reaction to deviance has been carried out under different names, such as, Labeling theory, interactions perspective, and the social constructionist perspective. In the sociology of de viance, the Labeling theory of deviant behavior is often used interchangeably with the societal reaction theory of deviancy. As a matter of fact, both phrases point equally to the fact that sociological explanations of deviance function as a product of social control rather than a product of psychology or genetic inheritance. Some sociologists would explain deviance by accepting without question definitions of deviance and concerning themselves with primary aetiology. However, Labeling theorists stress the point of seeing deviance from the viewpoint of the deviant individual. Labeling theory is constituted essentially by two propositions. 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Swatch Marketing Stratagy Free Essays

Competitive analysis It is the vital part of marketing . its purpose is to determine the strengths and weakness of the competitors within the market. Porter’s five forces analysis for swatch can be interpreted as follows, New entrants-Strong brand reorganization and customer loyalty- swatch is a popular brand among customers substitution. We will write a custom essay sample on Swatch Marketing Stratagy or any similar topic only for you Order Now But as swatch products are simple, accessible, playful and colorful and different parts coat very low , so swatch can be attacked by new entrants. Substitution – Many brands provide with range of similar styles. everal Chines and Japanese companies manufacture low price watches with similar style or design. -The thread form counterfeit product- some electronic devise can be used to get the time ,like cell phone, iphone or ipod. Buyer power – It is high in this industry simply due to the presence of so many competitors selling the same products. It is only different in price and consumers loyalty. buyer bargaining power depends on some criterias such -as price – swatch has lower and reasonable price, quality is high , style— color full plastic watch, different design for different occasion . As swatch has lot of competitors so buyer has high bargaining power. Bargaining power of suppliers Swatch watch components are usually made in low labor cost countries with a low to medium quality and they are assembling in Switzerland. So suppler do not have strong influence . so lot of suppliers are involved and bargaining power is low. Overall intensity of rivalry— -intense competition within a very crowded market. Japanese company sicko has a big market in the world with low price and low production cost. Or Chinese watch like have also competitive benefit in the markets. Marketing Strategy Mission Swatch’s mission is to offer low cost, high quality, and accurate watch with synthetic material. Marketing Objectives – Become the creative and innovative leading brand in global market . – Establish strong brand image in the mind of consumers . Financial Objectives – Increasing sales by 2012 to 8 billion. – The Swatch Group’s gross sales grew 14. 4% June 2012 . Segmentation and Targeting Segmentation is to divide a market into distinct groups of buyers with different needs, characteristics of behavior, who might require separate products. They considered some factors such as Geographic: No particular segmentation as Swatch is sold all around the world Demographic: Gender: male and female In 2007, 11. 1% of women bought watches for self, while 9. 3% went to men. 5. 3% of women bought watches for someone else, while 3. 4% went to men. Age: 15-19, 20-24 and 25-34In terms of amount of people who purchased watches during 2007, The first age group accounted for 23. 4%; The second age group occupied 18. 1%; The third age group had 16. 9%. They also making watch for kid. Psychographic: Lifestyle: People that exhibit an urban lifestyle or they are passionate about fashion and follow new trends, Personality Spontaneous, impulsive, extrovert people, people usually motivated by sentiment and the ones that do not think twice before they buy . Behavioral: Loyalty status: High loyal user pool that is maintained through frequent offering of new designs – Attitude: At least positive attitude to new products. Buyer readiness: Impulsive audience, receptive to buy after a new launch – Occasion/seasonality: There are 2 launches per year in order to follow the trends in the fashion world. Targeting -With low price and high quality, Swatch is targeting to this customer segment that seeks a good and reasonable compromise between price, quality and stylish design. -They focus on working women age rage 24 to 35. It is clear that female purchasing goods for themselves more than male and they take the lead in the whole market. as well as lifestyle, women willing to spend more on themselves. – They also target people base on marriage status like single and married person who are more established in independent and lifestyle. Positioning Their high quality but low price makes customers move to multi-ownership across a range of looks and price points. Strategic Options Strategic Choice Swatch has a strong brand image and customer loyalty. In order to maintain and take advantages of such strengths, Swatch should adopt the market-penetration strategy which means to sell existing products into existing markets with the objectives of securing the dominance of current market and increasing market share from current products. If they cut their products price it may damage the reputation and reduce their profit or if hey develop a new product it might cost much money and time to do market research and product test . Marketing Mix Decision Swatch marketing mix is made of the following four aspects: Product – Customization — to personalize the watch to fit customers taste and make it more unique – Special features emphasize more special and limited edition for a youthful, innovative and exciting look. Pri ce – Premium price — to reflect the exclusiveness, limited and high quality of the product; Place -To open duty-free shops in the airports such as Gatwick and Birmingham airport. Promotion They use effective promotion strategy to create new market. – Celebrity endorsement — to invite Leona Lewis and use her image -Advertising — Print and broadcast ads/Posters and leaflets/Billboards – Direct Interactive marketing — E-mails/mobile messages/ Web sites and – iPhone or iPad apps to watch their new collection and new events. – Sponsorship big sporting events such as the Olympics. -They provided online sales in different countries- London, mala. – To put banner on the Internet such as Face Book To increase brand awareness and standard of retailing capability they set up Tech-Airport Company to display its variety brands in air port, know as tax free stores. Like international airport in France. – Omega was the official timekeeper of the Olympic Games in London and also feature in the new James Bond named-SKY FALL. Recent campaigns Following campaigns were recently pushed specifically for swatch watches Color Codes—This collection is a 80s throwback to the swatch watch history. This product is monochromatic but come in multiple colors. Fashion magazine designers are asked to participate in a contest, in and asked to design spreads to promote the product line with the theme â€Å"how do you wear it†. Consumer started voting for the best spread. Additionally facebook campaign in which consumers uploaded pictures of themselves wearing swatch watches, allow a winner to win all 20 color Code watches. There are other campaigns called â€Å"Swatch Snowpass/ access†, â€Å"CreArt† â€Å" Street Club†. Distribution channel—- Swatch group created independent distribution channels , its distributors are spread widely in Europe, Americas , Oceania, ,Asia, Middle East and Africa .. Retailing strategy– Swatch group created several retailing strategies to keep close contact with customers. Monobrand stores connecting with all the fashion shopping centers in the world including Paris Milan and London, New York city and Beijing , Shanghai and Hong Kong in Asia. Tour million boutiques in the world to retail famous brand watches they have. They majority of boutiques are in the Europe, 2007 they opened large tour million boutique in Beijing in China. Some other boutiques are controlled by local country, swatch use those stores to sell their single products. As a result In the first half of 2012 swatch’s sales were up 14% aided by expansion of its distribution and retail network. That why the Group continues to invest heavily in production. Approximately 40% of the investments in this segment go toward the expansion of capacities, approximately 50% toward new production technologies and new products, and approximately 10% toward the replacement of existing capacities. Global market To lead the golbl market company follow some stratagees– -Must have style -Must be priced competitive -Must be cheap to make -Be durable A technological lead. All those elements enable the swatch to expand business in overseas and attacked customers from countries with different preference and abilities. Manufacturing centers located all over the world mainly Switzerland, German, France , Italy , the U. A , virgin Islands, Thailand, Malaysia and china. Training center—They focus also remains on the further education and training of employe es or watchmaker at the various training centers in Switzerland and abroad. There are now five schools located in  (China),   (Malaysia), (Germany), and in Miami  (United States). There is also a partnership arrangement with the British School of Matchmaking  in Manchester. CUSTOMER Swatch group concentrated emotional value of the customers, 1. INDENTIFY CUSTOEMRS-To identify customer , swatch always carry out extensive research and analyses patterns of consumer, behaviors and life style, Swatch that completely changed the concept of the wrist watch that why watches becomes a fashion accessory first and a watch second. 2. SEGMENTATION- Swatch makes segmentation base on age , gender , personality , lifestyle. 3. CONVY THE NEED OF CUSTORS-emotional value lies into why a particular product is desired or not desired. They recognized that it is important to manufacture goods that will persuade the consumer to purchase particular brand. Consumer’s opinion and consumers find swatch has â€Å"great quality, cool, timeless and durable. For some people swatch watches â€Å"bring back memories† and they are also a great gift or versatile. fashion conscious consumers collects a dozen or more , as swatch are sold as fashion accessories, consumers are encouraged to buy more than one to match with different set of clothes or lifestyles . The average swatch customers in Britain today own three different models. How to cite Swatch Marketing Stratagy, Essay examples

The Gift Of Acabar Essay Research Paper free essay sample

The Gift Of Acabar Essay, Research Paper The Gift of Acabar Og Mandino and Buddy Kaye Reaching for the Skies In a universe where merely money affairs, Og Mandino and Buddy Kaye # 8217 ; s # 8220 ; The Gift Acabar # 8221 ; presents a affluent penetration on what sort of stuff life should be made. In a simple narrative of a male child # 8217 ; s battle to maintain his dreams from being destroyed by life # 8217 ; s hardship, the writers provide the # 8220 ; Credenda # 8221 ; that sums up life # 8217 ; s significance. The usage of supernatural component, in the signifier of a miracle, brought a alteration in the character # 8217 ; s personality. It someway provides a deeper significance of the events that took topographic point in his life. In such a immature age, the Lapp male child Tulo is faced with great duties. He already lost his parents, who were really close to him. The state of affairs became more ambitious when a awful storm came and he was the one supplying a life for his younger sister, Joana. We will write a custom essay sample on The Gift Of Acabar Essay Research Paper or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Furthermore, the Sun go forthing Kalvala for over two months of all time twelvemonth makes day-to-day economic life hard. So goes Tulo # 8217 ; s battle with life. With the star of right beside him to give him trust and g uidance, he was able to confront the obstructions in his life and touch the lives of the people in their little small town. The scene contributes to the intent of the narrative # 8211 ; to supply a challenge which would better a adult male # 8217 ; s character and do him a stronger single. Tulo underwent the procedure, got hurt, felt bad, and finally recovered. The rough environment besides makes an ambiance where 1 could experience the wretchedness and sadness that affects the narrative. The coming of the Star Acabar and Star of Lirra literally and symbolically gave visible radiation to the people. As an inspirational work, # 8220 ; The Gift of Acabar # 8221 ; teaches the readers that to fight is the lone certain manner for anyone to accomplish his full potency and that hardship is non a expletive, it is a approval. It # 8217 ; s a good book that will state the readers that there # 8217 ; s ever visible radiation in darkness. But it would hold been better if the authors thought of another manner in repairing the struggle. Miracles as performed in the Bible service to do the people believe in God, non to work out life # 8217 ; s troubles. Inspirational narratives make a stronger impact when the people could really associate to it.