Aristotle view on politics Essay

Political science studies the tasks of the politician or statesman (politikos), in much the way that medical science concerns the work of the physician (see Politics IV. 1). It is, in fact, the body of knowledge that such practitioners, if truly expert, will also wield in pursuing their tasks. The most important task for the politician is, in the role of lawgiver (nomothetes), to frame the appropriate constitution for the city-state. This involves enduring laws, customs, and institutions (including a system of moral education) for the citizens. Once the constitution is in place, the politician needs to take the appropriate measures to maintain it, to introduce reforms when he finds them necessary, and to prevent developments which might subvert the political system. This is the province of legislative science, which Aristotle regards as more important than politics as exercised in everyday political activity such as the passing of decrees (see EN VI. 8). Aristotle frequently compares the politician to a craftsman. The analogy is imprecise because politics, in the strict sense of legislative science, is a form of practical knowledge, while a craft like architecture or medicine is a form of productive knowledge. However, the comparison is valid to the extent that the politician produces, operates, maintains a legal system according to universal principles (EN VI. 8 and X. 9). In order to appreciate this analogy it is helpful to observe that Aristotle explains the production of an artifact in terms of four causes: the material, formal, efficient, and final causes (Phys.II. 3 and Met. A. 2). For example, clay (material cause) is molded into a vase shape (formal cause) by a potter (efficient or moving cause) so that it can contain liquid (final cause). (For discussion of the four causes see the entry on Aristotle’s physics. ) One can also explain the existence of the city-state in terms of the four causes. It is a kind of community (koinonia), that is, a collection of parts having some functions and interests in common (Pol. II. 1. 1261a18, III. 1. 1275b20). Hence, it is made up of parts, which Aristotle describes in various ways in different contexts: as households, or economic classes (e. g. , the rich and the poor), or demes (i. e. , local political units). But, ultimately, the city-state is composed of individual citizens (see III. 1. 1274a38–41), who, along with natural resources, are the â€Å"material† or â€Å"equipment† out of which the city-state is fashioned (see VII. 14. 1325b38-41). The formal cause of the city-state is its constitution (politeia). Aristotle defines the constitution as â€Å"a certain ordering of the inhabitants of the city-state† (III. 1. 1274b32-41). He also speaks of the constitution of a community as â€Å"the form of the compound† and argues that whether the community is the same over time depends on whether it has the same constitution (III. 3. 1276b1–11). The constitution is not a written document, but an immanent organizing principle, analogous to the soul of an organism. Hence, the constitution is also â€Å"the way of life† of the citizens (IV. 11.1295a40-b1, VII. 8. 1328b1-2). Here the citizens are that minority of the resident population who possess full political rights (III. 1. 1275b17–20). The existence of the city-state also requires an efficient cause, namely, its ruler. On Aristotle’s view, a community of any sort can possess order only if it has a ruling element or authority. This ruling principle is defined by the constitution, which sets criteria for political offices, particularly the sovereign office (III. 6. 1278b8–10; cf. IV. 1. 1289a15–18). However, on a deeper level, there must be an efficient cause to explain why a city-state acquires its constitution in the first place. Aristotle states that â€Å"the person who first established [the city-state] is the cause of very great benefits† (I. 2. 1253a30–1). This person was evidently the lawgiver (nomothetes), someone like Solon of Athens or Lycurgus of Sparta, who founded the constitution. Aristotle compares the lawgiver, or the politician more generally, to a craftsman (demiourgos) like a weaver or shipbuilder, who fashions material into a finished product (II.12. 1273b32–3, VII. 4. 1325b40–1365a5). The notion of final cause dominates Aristotle’s Politics from the opening lines: Since we see that every city-state is a sort of community and that every community is established for the sake of some good (for everyone does everything for the sake of what they believe to be good), it is clear that every community aims at some good, and the community which has the most authority of all and includes all the others aims highest, that is, at the good with the most authority. This is what is called the city-state or political community. [I. 1. 1252a1–7] Soon after, he states that the city-state comes into being for the sake of life but exists for the sake of the good life (2. 1252b29–30). The theme that the good life or happiness is the proper end of the city-state recurs throughout the Politics (III. 6. 1278b17-24, 9. 1280b39; VII. 2. 1325a7–10). To sum up, the city-state is a hylomorphic (i. e., matter-form) compound of a particular population (i. e. , citizen-body) in a given territory (material cause) and a constitution (formal cause). The constitution itself is fashioned by the lawgiver and is governed by politicians, who are like craftsmen (efficient cause), and the constitution defines the aim of the city-state (final cause, IV. 1. 1289a17–18). For a further discussion of this topic, see the following supplementary document:

Cognitive Explanation of Gambling Addiction (10 Mark)

Outline and evaluate the cognitive explanation of gambling addiction (4 marks + 6 marks) The cognitive explanation of addiction focuses on the way humans’ process information, viewing addicts as people who have faulty thoughts/judgements. The faulty thinking that surrounds a gambling addiction, according to the cognitive approach, is the belief that we will win, or at least be able to control the odds of winning, for example, a gambling addict, using his/her ‘lucky numbers’ on the lottery gives them some control over the outcome of the gamble.According to the cognitive model, a gambling addiction may be maintained by irrational or erroneous beliefs. For example, some gamblers may misjudge how much money they have won or lost, or they may over-estimate the extent to which they can predict/influence gambling outcomes. Griffiths held a study looking into these irrational biases, using fruit machine gamblers. His aim was to discover whether regular gamblers thought an d behaved differently to non-regular gamblers.He compared the verbalisations of 30 regular and 30 non-regular gamblers as they played a fruit machine. Griffiths found that regular gamblers believed they were more skilful than they really were, and that they were more likely to make irrational verbalisations during play, for example, regular players may say ‘putting only a quid in bluffs the machine’, or they would treat the machine as if it were a person, giving it emotions: ‘this fruity isn’t in a good mood’. Regular gamblers also explained away their losses be seeing ‘near misses’ as ‘near wins’, i. . they weren’t constantly losing but constantly ‘nearly winning’, something that justified their continuation. The cognitive model also uses heuristics as an explanation of addictive behaviour. Heuristics are used to simplify decisions and justify behaviour, for example, some gamblers will have ‘hindsi ght bias’, saying after a gambling session that they knew what was going to happen. This makes gamblers feel empowered as it suggests they have some control over their wins/losses. Other gamblers may use flexible attribution; this is where they ttribute any wins to their own skill and any losses to other influences. Others may solely concentrate on how much they won ignoring how much they lost to get it. This is called absolute frequency bias. The theories of the cognitive approach are strengthened by the substantial amount of evidence that supports its general principles, for example, it has been shown that alcoholics, smokers, over-eaters, gamblers and opiate addicts were particularly likely to lapse when they experienced negative emotional states.A further strength of the model is that it has initiated implications for treatment, for example, the cognitive approach has made clear that the relapse prevention model must be tailored to each individual addict. However, the mod el is criticised as there have been claims that irrationality is an erratic predictor of addictive behaviour, irrationality does not appear to have a strong relationship with other observable assets of gambling, such as level of risk taking or reinforcement frequency.Therefore cause and effect of cognitive bias cannot be established. Cognitive explanations may also be limited to particular addictions, for example, it may be less relevant to chemical addictions like heroin, but is useful and effective explanation for gambling or video game addiction. It is also difficult to establish cause and effect over skill perception and gambling – beliefs about skill in gambling vary across individuals, such beliefs are not necessarily irrational either.

Evaluation of Firm versus Market Essay Example | Topics and Well Written Essays - 1500 words

Evaluation of Firm versus Market - Essay Example A firm’s decision to make or buy depends on which is more beneficial to the firm. If the firm chooses to make then it will have to engage in vertical integration where it starts or acquires a business in order to facilitate upstream activities that are required for the production of the goods and services that it provides. In making this decision there are various factors for consideration, including the coordination of production flows through the vertical chain. In order to determine whether to make or buy a firm should compare the benefits and costs of using the market as opposed to performing the activity internally. The benefits of using the market include: ï‚ § The fact that firms that are producing for the market (market firms)can achieve economies of scale that cannot be achieved by producing that the firm may not be able to achieve by producing it internally ï‚ § Market firms must operate both efficient and innovative to survive and so they have to subject themselves to the discipline that the market requires. The overall success of the corporate entity may hide the inefficiencies that exist in carrying out specific activities internally. The costs of using the market include: ï‚ § The fact that coordination of production flows through the vertical chain may be compromised when an activity is purchased from an independent market firm rather than performed internally. ï‚ § The risk of private information being leaked to competitors by the independent market firm.... In order to determine whether to make or buy a firm should compare the benefits and costs of using the market as opposed to performing the activity internally. The benefits of using the market include: The fact that firms that are producing for the market (market firms)can achieve economies of scale that cannot be achieved by producing that the firm may not be able to achieve by producing it internally Market firms must operate both efficient and innovative to survive and so they have to subject themselves to the discipline that the market requires. The overall success of the corporate entity may hide the inefficiencies that exist in carrying out specific activities internally. The costs of using the market include: The fact that coordination of production flows through the vertical chain may be compromised when an activity is purchased from an independent market firm rather than performed internally. The risk of private information being leaked to competitors by the independent mark et firm. transaction costs involved in doing business with independent market firms can be avoided if the activity is performed internally Coordination of production of production flows through the vertical chain is of extreme importance to business. When the decision to buy a product from a market firm is taken coordination of production flows has to be emphasized through the preparation of contracts. In order for this to be a success the decisions that one firm makes must be coordinated with those of the other firm. There has to be a good fit if this cooperative effort is to succeed. The dimensions of production that this encompass are timing fit; size fit; colour fit; and sequence fit. Timing fit relates to the coordination of the increased supply of a new

2 page paper Essay Example | Topics and Well Written Essays - 500 words

2 page paper - Essay Example Since commencement in 2009 over $1billion has been promised to fund over 50,000 creative projects (Trump). This is overwhelming prove that Kickstarter campaigns are and efficient way of funding creative projects. This essay discusses gives the pros and cons of Kickstarter campaigns are an effective way to finance creative projects. At the start, Kickstarter campaigns were simply viewed as a platform of helping start up theatre companies and artist to raise the amount of money that is sufficient to get their projects up and running. Surprisingly, over time these campaigns have proven to be an effective way of raising money for well- known artists and projects (Cebulski 78). For instance, in 2012, a video game guru, Tim Schafer had aimed at making $400,000 but eventually he made $3.36 million. Additionally, Amanda Palmer, a musician had set a goal to make $100, 000 on a music album but ended up making more than $1 million (Trump). In spite of the immense success enjoyed by the kick starter campaigns in funding creative projects, there have been cases of failure leading to increasing criticism from skeptics. It has been observed that in the long- run, Kickstarter funded programs fail to materialize and get unto trouble. However, this failure can be attributed to the Kickstarter model that takes into account the two examples discussed above (Cebulski 78). Palmer was criticized for asking for help from local musicians after her big break while Schafer stated that his project was headed to exceed its budget. This leads to the conclusion that those that contributed to the Kickstarter projects were fooled. On the other hand, it is important to bear in mind that those that support Kick starter campaigns are not looking to invest or get the greatest value for their money. The logic of the Kickstarter campaigns is understood once an individual understands that the concepts follows the concept of a gift not that

Research and Analysis Paper Example | Topics and Well Written Essays - 1500 words

And Analysis - Research Paper Example The subsidiaries of the company are usually consolidated from the acquisition date to the date that the company stops controlling the subsidiary (Gulf times.com). The accounts for the subsidiaries are prepared at the same time as that of the mother company. The accounting policies used are consistent. The group usually eliminates all its balances, losses, gains, and transactions that arise from intra group transactions. The dividends are also fully eliminated. The losses that are found in a subsidiary are usually attributable to the non controlling interest of the company even if the results may lead to a deficit balance. If there occur a change in ownership of the subsidiary without any losses, the transaction is recorded as an equity transaction. When Mannai corp. losses a subsidiary, it derecognizes its liabilities and assets that were attributable to the subsidiary. It also derecognizes the non controlling interest that was associated with the subsidiary. The translational differ ences that were recorded in equity are also derecognized. At the same time, it recognizes fair value of the consideration that it receives, fair value that is attributable to investments received and recognizes profits or losses that are associated with the subsidiary loss. The company then reclassifies its share of components in other income generating avenues. Acquisition policy The company celebrated its 60th anniversary in 2010 and it was named as the largest service and trading company in Qatar (mannai.com) The company refocused its business in 2001 by divesting its interest that were overseas and reducing the dependence on cyclical activities. The company achieved its restructuring goal in 2004 when the company was able to attain the capacity of delivering sustainable earnings for its shareholders. The company became a public company in 2007. In 2011, the company acquired 35% controlling interest in Axiom Company. In the year 2012, mannai corp. and EFG Hermes acquired majority stake in DAMAS Ltd. Motivation for Acquisitions Although it is not directly mentioned in the consolidated statements, from the analysis, the company has motivation for acquisitions for many reasons. First, to enhance the ability of the Group to continue as a going concern based on the fact that this can only happen if the Group has enough resources to continue operating or doing business for the foreseeable future. This is evident in the way the consolidated financial statements of the group continue to be made on a basis of going concern. Second, acquisitions help the group in minimize liquidity risk. The Group has been engaged in acquisitions with the main intention of having or consolidating adequate liquidity to help meet its liabilities, under both stressed and normal conditions, without registering unacceptable risking damage or losses to the Group reputation and operations. Thirdly, since the group depends on financing from shareholders and banks loans, the acquisitions serv es to strengthen the security or collateral base for securing loans from banks. In fact, one of the risks of the group is credit risk where financial liabilities accrue as a result of banks loans or overdrafts (pp. 34). Fourthly, its motivation for acquisition is to increase market share or simply reduce competition. This is because, apart from Axiom Limited which is engaged in import, wholesale and retail sale of various mobile phones brands as well as related

Cinematography - Social Issues in Documentaries Essay

Cinematography - Social Issues in Documentaries - Essay Example Except that, there are also â€Å"easy† movies that are intended to entertain and relax. However, there are rather serious genres that motivate people to think and read between the lines, implying deep inner sense. Among such genres, there are documentaries, films, which are often rather deprived of aesthetic embellishments and fancy fiction. These movies hold their own particular niche in cinematography, being rather different from fictional feature films because they do not try to colour the truth or distort reality. â€Å"Documentary filmmakers seek to capture on film a representation of the world â€Å"as it is† (or least a representation which is as undiluted as possible), (Tarantino, 2010, p.3). In a documentary movie, the author seeks to depict a real-life event or story objectively rather than through the prism of personal bias or perspective. According to academics, â€Å"documentary is a form of argument about the historical world† (in contrast to fict ional imaginary and metaphorical worlds) (Warmington et al, 2011, p.462). Moreover, as far as many films focus on relevant social, political, religious or cultural issues, the filmmaker may use them to communicate his message to the audience. Although unbiased and rather succinct in their nature – and only sometimes with a pinch of sentimentality – documentary can make people consider serious problems and think over their resolution. The peculiar features of such films are that they are unobtrusive, often feature only real-life characters (not actors) and show real footage of the depicted events. According to Ward (2008), the documentary is the type of nonfiction motion picture, which provides a specific opinion on a certain issue along with presenting facts. Thereby, the documentaries are peculiar in their nature due to a combination of objective facts’ presentation and clearly identified point of view regarding these facts. Documentaries focusing on social issues interact with and affect the audience and are likely to produce a significant impact on people’s minds.  Ã‚  

Supervision Assignment Example | Topics and Well Written Essays - 500 words

Supervision - Assignment Example Michael would be encouraged to participate in peer counseling. This would help in building self-confidence, self-direction and independence. This will serve to enhance his counseling skills, provide reassurance, self-growth and allow him to approach his counseling sessions in a professional manner. The supervisor’s role as consultant As a consultant to Michael, I would encourage him to be independent in thoughts and actions. He would be provided with various options and alternatives rather than answers. He would be encouraged to discuss the problems experienced by clients, and to brainstorm alternatives or interventions for each situation (Pearson, 2004). While I am acting as a process observer and collaborator, Michael would have the ultimate responsibility for the resolution of the problem (Young & Basham, 2010). Supervisory shills for each role The role as a teacher can incorporate the skill of process or intervention. This is to help Michael to focus more on what he learnt rather than contemplating if he did it right (Ward).

Nursing Essay Example | Topics and Well Written Essays - 500 words - 4

Nursing - Essay Example From this perspective, client care for the modern nurse would differ from that of the pledge in three ways: the patient would be placed in a more cultural context, this context would be assimilated with intervention measures, and client planning would also be aligned with not only their medical needs, but also their spiritual and cultural needs. Therefore the basic assumption of the current report is that client centered care is a core concept that is held up and supported by both Nightingale’s pledge and modern nursing needs, despite there being some differences in interpretation regarding some of the cultural undertones of the pledge specifically. Just as it can be considered in Nightingale’s methods and theories, in a more modern definition of nursing, nurses must consider â€Å"meanings and interpretations given to (clients) in particular physical, ecological, sociopolitical and/or cultural settings† (Leininger, 2009). In terms of assessment, in the modern da y, interrelationships of culture and heritage are taken into greater account, so this shows an intense focus and concentration on the clients and their needs. One benefit of belonging to a professional nursing organization is that the group is more powerful than the individual. If a nurse has concerns, s/he can voice them to a receptive group who will be more powerful. From this perspective, membership has the advantage of bringing the nurse closer in communication and advocacy, with those who may share similar goals. At the same time, the nurse is empowered by being a part of something greater than them. Another benefit of the nursing organization is that nurses can receive guidance and support in terms of education from the organization, regarding how to best meet client needs. In this regard, the patient or client would be placed in a holistic context, and this context would be individualized in terms of the client’s own needs rather

Lab #8 Essay Example | Topics and Well Written Essays - 750 words

Lab #8 - Essay Example The model forecast temperature reduction if sulphates emissions will be reduced. The model also predicts that warming will result to faster soil perspiration leading to greater amount of carbon dioxide being released to the atmosphere. This will hasten the global warming process. Though these models provide predictive solutions about climatic change, they have come under great criticism. This regards to the issue of classifying them as scientific or merely non scientific predictions. Models are used both in the scientific field and also in the business field. Models are predictive. This means that a probability index has to be associated with them. There are chances that what is predicted might occur or not. Scientific experiments are also conducted using formulated hypothesis that help to determine if the hypothesis is true or not. This shows that the climate models are scientific indeed. Furthermore, these models are based on real observable physical parameters that help climatologist to predict changes in climate patterns. According to Schmidt, G. (2005, January 12) these patterns are scientific. The controversy about them is the scale of application. When these climate predictions are applied on small scale, the effects may not be clearly visible. When these models are applied to a larger scale, comprehensive results can be obtained. The climatic models take into account the circulation of air, radiation transfer, cloud formation, sea ice formation, and soil moisture content. These are contained in sub modules of the General Circulation Models. These models contain information of how physical processes interact. During their prediction scientific laws and rules for the conservation of energy mass and momentum are obeyed. Discrediting these models as non scientific is ridiculous as they are formulated using and following scientific rules. The validation of the climate models is not simple as they predict long term global effects.

The Marine Corps Information Assurance Program Essay Example for Free

The Marine Corps Information Assurance Program Essay Program seeks to enhance the capabilities of the Marines in their knowledge of the use of Information Technology in order to facilitate the transfer of information from one point to another and assuring that the data gathered or transmitted is received in good hands, safe from intrusion of other people that may intercept the data. The reliability of the data and its source is also put into question with this program as it seeks to bolster the covertness of the information passed that has something to do with the National Security. (SHEA, 2001) In trying to achieve this, the Marines would have to upgrade the technology they have and at the same time, attain the knowledge needed in order for the Marines to operate the system properly. The Marines realizes the threat of having information advancement as a form of communication and it seeks to avoid the possible attack on its information gateways. Furthermore, the Marines would want the technology for data and information interchange to be secured at all times to hasten the spread of information. Another reason is that the Marines think that it would be a lot easier and faster for them to spread data and information on recent attacks rather than the persisting methods. In addition to that, the marines also feel the need to secure buildings that have the information so that when the need for the information arises, they would have the capability to get the information needed at a faster rate. Other threats that the Marines foresee is the possible crippling of the information dissemination by which the Unit may experience if they are not practicing the advance technology in which they can be capable of. The information circle would be easily crippled with the destruction of buildings that are related to the intelligence gathering that the Marines are going through. Furthermore, the threat of other people’s prying eyes with the Marines use of the Internet should be prevented in order for the Marines to operate peacefully and out of the surprising intelligence and powers of deduction that are employed by people nowadays. In order for them to achieve just that, the Marines would have to practice the arts of operating a system of the Internet that would be capable of the transmission of the information in a covert manner, helping them operate under the surveillance of people. Other than that, the Marines would also want the upgrading of the system and use of advanced operating systems in which they can freely pass information in the Information Superhighway. Getting back to the regulation, the directive aims to support the Marines in their endeavor to pass information in a covert way possible, in order for them to feel secure of the information that they pass to one another; Strengthen the lines of information exchange in which the Marines would be able to spread directives like this in a way that is secure for passing parties; establish a possible set of guidelines in which the Marines would be able to measure the strength of their Information Assurance Capabilities; Establish a good and secure structure of the security measures on the method of communication employed, in order for them to fully be aware when someone or something is leaking out; review and update the existing policies of security employed in the information dissemination in order to rate the system and change it for the improvement of the security and speed; use of the technology of the Internet and the Information Exchange in which the Marines would be given first-hand experiences so that they may be able to understand the capabilities of using such means; develop the users in such a way that each knows the responsibilities assigned to them and be aware of the existence of the program; undergo training for leaders in which they may know the extent of their powers and the heart of the processes involved; detect unauthorized activities and detection of possible flaws in the system that needs to be improved upon; and finally to establish the readiness of the Marines to the form of communication that they employ through trainings. These objectives comprise the goals at which the system would have to be based upon. Without one, the Marines would have to be clueless in their charges in which they have to understand the full value of what they are doing and why there tasked to do this. II. Corporate Impact The regulation of the Unit to comply with the company’s directive would have to be monitored regularly in order for it to succeed. The Marines would have to check regularly in order for them to understand the value of the program. The leaders should also be able to check the possible lapses in the security that needed to be changed in order for the whole unit to be under the control of the directive. Doing so would not only help the program to attain its goal, but also to train the Marines in different lapses of plans that may go out of hand in case. In addition to that, the leaders would have to monitor the troops regularly in order for them to realize the progress that their team is making. This program has no room for slacking off in order for them to understand the gravity of the directive. The lower level Marines would have to understand the true value of the filtered information in which they would have use of someday. Regular trainings and recollections are also needed in order for the higher level officials to get the feedback at which the Marines experience the changes. Information Assurance is a big deal that they should worry for the least of the lapses that would happen while they are in command. The informational structure of the Marines would not have to change as long as the leaders of each member know what they are doing. Constant Vigilance should be firm on the mind of everyone as this can be the least of their assurance that they are indeed taking the matter seriously. From the understanding of this, the leaders would have to be aware of the progress made by their subordinates in which they understand the program. Failure to do so would mean that the leader is not doing his job properly and it would reflect greatly on their superiors. If a Marine lieutenant has any problems with the program, he should need the advice of a superior regarding the issue.

Case studies of managing change in Organisations

Case studies of managing change in Organisations Introduction Task 1 The requirements from task 1 are to identify three organizations which have recently changed the way they run their business, the research must include the nature of the organization and its position in the current economy, what changes they bring in the last five years and what are the outcomes of the change. Objectives of Task 1 Following are the main objectives of Task 1 Investigate a research in 3 organizations which have recently undergone changes in the way the run their business. What is the nature of these organizations and their current economic climate? What changes they brought into their organisation. What are the outcomes of those changes both positive and negative Produce a report to draw the conclusion of the base of study of these three organisations that how changes effects organization in todays economy. Three organisations I have chosen I have chosen the following three organisations for task 1 of the Unit two Managing Change in Organization Islamic International Medical College Trust (IIMCT) Paktel GSM (Zong) Smart Cars 1. Islamic International Medical College Trust (IIMCT) Islamic International Medical College Trust (IIMCT) was established in 1998 to provide medical education. Initially they start with a medical college at Islamabad Pakistan; they acquire a prominent building at the central location of the city. The trust founder is a retired army general, and a leading cardiologist known worldwide. After two years in 2000 IIMCT opened an Engineering College by the name of Islamic International Engineering College (IIEC) and an institute for the education of computing and information technology by the name of Riphah Institute of Informatics, all these colleges continued their daily activities as individual bodies reporting to trust headquarter; the affiliation of these institutions was with county well-known universities like Hamdard University and University of Engineering and Technology Taxila Pakistan. Changes in IIMCT Later on the management of IIMCT feel the need of their own degree awarding body, and this was the point when they decide to go for major change or organizational change. They applied to federal government for the licence of university and received the approval in 2005 by completing all the requirements of having a university licence, and this lead IIMCT to the foundation of Riphah International University. Now Riphah International University has different departments and faculties, Islamic International Medical College is now known as faculty of medical sciences of Riphah International University (RIU), IIEC is engineering faculty and RII is Faculty of Computing of RIU. The IIMCT continue its activities under the brand name while Riphah International University is the degree awarding body now. Recently they have launched different courses in collaboration with University of Bedfordshire UK, and Royal Medical College London. Riphah International University has now 12 faculties with three campuses and three teaching hospitals. Govt of Pakistan have issued them FM radio station and Television licence to the university for educational purposes. RIU have now opened its campus at Dubai in collaboration with Dubai state government. Outcomes of Change From above stated details its quite clear that the changes that IIMCT brought into their organization had a very positive impact like They now have their own degree awarding body They became eligible to get educational grants for Govt Have increased the number of faculties / institutes and also the number of students Govt of Pakistan offers them two govt hospitals and now they are using those as teaching hospitals for their medical students. Get approval to open overseas campuses. Able to work in collaboration with UK leading educational institutions. Have their own FM radio channel and soon will have a TV channel. Get good job placement for their graduates. 2. Paktel GSM (Zong) Paktel the pioneer in the telecom industry in Pakistan, start their operation in the mid 90s. Firstly they provide just ASM services but after the evaluation of GSM technology they also start GSM services. As they were having no competitors in the telecom market, so they were completely dominating the market, a few years after their first competitor came into telecom market an Egyptian company by the name of Orascom Telcom, and the brand name of Mobilink, later on Pakistan telecom also started GSM services by the name of Ufone. The entry of both these companies brought very hard results for Paktel and most of their customers started using services of other companies because of good quality and services, the management of Paktel tried so much to hold their place in the market and for that they offer so many attractive packages but was a hard luck for them and the company goes into completely background when another two companies, Telenor from Norway and Warid Telecom from gulf came in to Pakistani market. Changes in Paktel GSM After having too much competitors with very good business background and latest technologies it was very hard for Paktel to stay in the current scenario, so the management of the company decide to franchise the company and to sell more than 50 % of the company to the China Mobile Company, which is the universe leading telecom company. When China Mobile Company became the owner they bring a vast amount of changes in their technology, management, and the way they operate. They changed the brand name from Paktel to Zong, change the company logo, marketing strategy, introduce very attractive packages for customers, and start providing network services in very remote areas of Pakistan, and now they have on third position in having more customers after Mobilink and Ufone. Outcomes of Change Following are the impact of change that Paktel management bring into their organization i.e. from Paktel to Zong Increase in the number of their customers Now they have updated and latest technology Have now management team with tons of experience. Introduce very good and unique ideas and strategies for marketing, and have attracted a big number of customer to use their product Increase the revenue of the company Have earn a good name in the telecom sector by providing good services 3. Star Cars The company is a British company founded in 1994 by a British person Ernie Andreson at Oxford UK. The mission of the company is to provide cars on hiring with good services. By the end of 1999 the company business was amazing and StarCars were having 5 centres at different cities of United Kingdom. And at the end of 2004 the StarCars expanded its business up to 17 centres all over the UK. But as their business increases they were facing problems in carrying out the daily activities. Following is the list of main problems that became the base for change in near future for StarCars. There was communication problems, the staff members in other centres often found it difficult to sort out wage queries with Oxford. Also when a centre had a problem, such as customer dispute it was difficult to settle because no one seems to have authority at franchise centre, it was the only the founder of the company who make the decisions and was often unavailable. Because of the distance involved, the mobile mechanic found it difficult to maintain cars all over the country. The mechanics were overworked, and the condition of the cars goes wrong by having no proper attention. The accountability of each centre was a major problem for the head office. Because of the geographical distance between centres the staffs feels isolated, there was often a lack of leadership and some staff became demotivated and staffs turn over also risen. Change in StarCars The management of the company decide to organise the company geographically, they divide the company into seven geographical locations and appoint one manager for each region and delegate a lot more responsibilities and power to that individual. The regional manager was assign the responsibility to make daily visits to all the centres in the region, recruit staff and attend a management meeting with the owner and board of directors every two weeks. They also outsource all car maintenance to another business and allow managers to buy cars for their region based on regional demand, but they must have to provide proper justification for that. They start training programs for mangers and other staff members, and also a good incentive packages. Outcomes of Change Following are the main outcomes of change in StarCars Help the company to maintain their accounts easily Improve the way they operate, and increase in their business It became easy for the management to look after the business at all location by consulting the regional manger. Have a very improved organization structure and good communication among all the regional centres. Conclusion (Report) From: Naeem Ullah To: Board of Directors Subject: Impact of change in organizations in todays economy Date: 02-03-2010 In the current era changes effects the organizations the following ways Change in organisation can the baseline of the organization Changes bring alterations or change in the strategy of the organization Can effect the culture and measurement of the organisation Can bring increase or decrease to the profit of the organisation if it is a profit organisation. Change they way they develop, market their product or services Can reduce or increase the management hierarchies Introduction Task 2 This task is about the study of the bureaucratic organisations which are well established and large organisations. Many of these organisations have re assessed their strategies and positions. In this task the requirement is to select two bureaucratic organisations and evaluate their strength and weaknesses, the efficiency through which these organisations works, the impact of bureaucratic organisations on their environment and how these organisations react to change. Objectives of Task Following are the objectives of this task Identify two bureaucratic organisations Evaluate their strengths and weaknesses Impact of bureaucracy on their environment How these organisations react to change Produce a report to evaluate these organisations Report From: Naeem Khan (Managing Consultant) To: Managing Director Date: 29 Mar. 10 Subject: Investigation on two bureaucratic Organisations Two Bureaucratic Organisations To complete this task I have identified the following two bureaucratic organisations. British Telecom (BT) Pakistan Telecommunication Company Limited (PTCL) 1. British Telecom British Telecom (BT) is the worlds oldest communications company, with a direct line of descent from the first commercial telecommunications undertaking in the world.  The Electric Telegraph Company incorporated in 1846, was the first anywhere to exploit leading edge telegraphy technology and introduce electrical communications to an astonished world.  Within ten years an international  network had been developed, making communications possible within minutes and hours instead of days and weeks. The consequences for every aspect of society were dramatic and profound. British Telecom Provides global telecommunication services in more than 170 countries worldwide; Participates in London and New York Stock Exchange and is listed in the FTSE 100 Index. Provides most British fixed-line telephones with local loop and trunk network connections, and telephone exchanges. It operates more than 28 million UK telephone lines. Efficiency through which BT is Working As British Telecom is one of the worlds most popular telecom company, they have very experienced and skilled staff, equipped with latest tools and technology. They provide services in all sector of telecom, from telephonic conversation to fast internet broadband, Ethernet facility, Virtual Private Network VPN, Wireless Local Loops WLL and so many other products and services. The current assets of BT are more than 49.34 billion pounds, and have more than 28 million customers in UK, the total sales of BT in 2009 was about  £21,7235, which show the importance of BT in telecom industry in the country and also its values in producing good revenue for the countrys economy. British Telecom has about 18 competitors in the market but they have the advantage of having much more customers and a very rich history in the telecom sector of United Kingdom. Impact of Bureaucratic Environment on BT As British Telecom is a very big organisation having thousands of employees and dealing with such a big number of customers, they are having a very good organisational structure using the bureaucratic approach to implement their policies. In BT they use the traditional form of bureaucracy, the law, policy and regulations are normally created by the top management or board of executives and then a series of steps Is taken for the implementation in which the superiors pass their subordinates what to do and how to do, and evaluate their performance and then report to his higher authorities. How BT React to Change As BT is a bureaucratic organisation and its a very long and difficult process to introduce new change to their organisation. They follow a very systematic way to cup up with changes. To bring change into the organisation the decision is taken by the higher authorities and implementation is made on the ground in a series of steps instructed by the top level management. Pakistan Telecommunication Company Limited (PTCL) Pakistan Telecommunication Company Limited is Pakistan l largest converged services carrier  provide basic telephonic services to data and internet, video and audio conferencing throughout the country. The vision of PTCL is To be the leading Information and Communication Technology Service Provider in the region by achieving customer satisfaction and maximizing shareholders value. While the mission of the company is to achieve their vision by having An organizational environment that fosters professionalism, motivation and quality , An environment that is cost effective and quality conscious, Services that are based on the most optimum technology,   Quality and Time conscious customer service, Sustained growth in earnings and profitability. According to financial report of PTCL published in June 2009 the net income of PTCL is 9.1 billion  Pakistani Rupees. By nature PTCL is a bureaucratic organisation from its start, In 1995, Pakistan Telecommunication (Reorganization) Ordinance formed the basis for PTCL monopoly over basic telephony in the country. And in 1996 PTCL was listed in all the stock exchanges of the country. Efficiency through which PTCL is working PTCL is the largest telecom service provider in Pakistan and also part of the consortium of submarine communications cables network. They provide best communication services to their customers at their door step. PTCL have about 2000 telephone exchange round the country providing largest fixed line network, GSM, CDMA and Wireless Local Loop (WLL). Impact of Bureaucratic Environment on PTCL Impact of bureaucratic type of management is same on PTCL as like other bureaucratic organisation, they are very systematic and structured in bringing any change into their organisation and the way they are working. As in telecom sector in Pakistan PTCL is having the monopoly but in 2003 the post-monopoly era came with  Pakistans Liberalization in Telecommunication. On the Government level, a comprehensive liberalization policy for telecoms sector is was offered. Which bring the concept of privatizing the public sector organisations and PTCL was one among those. How PTCL React to Change As PTCL is a bureaucratic organisation but it has very strong labour union and employee union which is very influential within and outside organisation. When in 2005 the govt of Pakistan decide to privatise the company and sell about 26 % of its share to a gulf based company Etisalat there was country wide protest and strike by PTCL workers. They even disrupted Phone lines of some big Government institutions like Punjab University Lahore and many lines of public sector were also blocked.  And a very tense situation was created when the technicians of PTCL refuses the repair of undersea optical fibre line to Singapore, at last military forces take over the control of all offices and make a success transition of the process. Conclusion Bureaucratic organisations are very systematic and well structured They work efficiently in big organisational structures To bring change in organisation is very lengthy and time consuming process, it also takes more efforts as compared to other types of organisations. The bureaucratic organisation management may face saviour problems in bringing change in organisation. Introduction to Task 3 In todays world most organisations use the concept of Fordism to have more advantages over the competitors; they need to respond to the situations quickly and efficiently by providing good products and services to their customers. To have competitive advantages organisations needs to adapt to newer and better methods of organisational management. In this task the focus is on how organisation can work more effectively by using alternative forms of organisational development except that they are using. Objectives of Task 3 Following are the main objectives of this task Definition of the concept of Fordism and its importance Importance of Fordism in modern management Comparison of two organisations between alternative forms of organisational development. Fordism Manufacturing  philosophy that  aims  to  achieve  higher  productivity  by standardizing the  output, using conveyor  assembly lines, and breaking the  work  into small de-skilled  tasks. Whereas Taylorism  (on which Fordism is based) seeks  machine  and  worker efficiency, Fordism seeks to combine them as one  unit, and emphasizes minimization of  costs  instead of  maximization  of profit., the concept of Fordism was introduced by US  automobile  pioneer Henry Ford (1863-1947). Fordism was a method used mainly in the automotive industry; it improved productivity, but it was also a model of economic expansion and technological progress based on the mass production: the manufacture of standardized products in huge volumes using special purpose machinery and unskilled labor. This principle could be applied to any kind of manufacturing process and for a time it was. Major success stemmed from three major principles: The Standardization of the product The use of Special-purpose tools and/or equipment via the assembly line The Elimination of skilled labor in direct production, while simultaneously paying the worker higher wages. Fordism is a production process that standardized the production for a lower price and for a larger production. The factories were built on places where labor or raw materials for the product were available. The companies were in this way dependent of the place they were built. Besides that the city was dependent of the companies, because they served employment. Important of Fordism in modern management By using the concept of Fordism in modern management organizations can benefits from it in various ways, some of them are stated below Fordism helps in modern management to do jobs quicker and cheaper both Fordism and Scientific Management share common themes yet also display some significant differences. They both encourage looking at the fastest way work can be completed and impose strict guidelines upon employees and their job descriptions. This has led to a great deal of dissatisfaction among employees in production lines with alienation and monotony of workers that encouraged a high turnover of employees at organizations that imposed these techniques. Henry Ford developed much of his conceptions upon Taylors ideas of scientific management. These theories imply that contemporary organizations and their managers should take into consideration the ideas of employees to avoid division. Managers today often see workers as multi-skilled and more involved in the process of production via teamwork, the reintegration of manual and mental labor, and the empowerment of production workers. Todays mass production has seen t echnology wiping out many of the jobs once held by these employees. There is a movement towards a more flexible workplace in the wave of this new technology away from strict guidelines imposed upon workers and their job descriptions, they are now encouraged to learn about other areas of the workplace. Fordism and scientific management have greatly influenced our workplace today and their theories will continue to be built upon for years to come.   Comparison of BT and PTCL in light of above discussion Both these companies are public sector organization with big revenue generation each year and thousands of employees providing telecom services to their customers throughout their respective countries. Following is the comparison between these two organizations on the basis of their growth, processes, expansions, procedures and they way they introduce changes into their organization. PTCL BT PTCL has lunched WLL (prepaid postpaid) through this customer can connect where landline scarce. Provide high speed broadband, telephony services and TV on a single wire Provide their customers the facility of smart TV According to Annual report 2009 the net income of PTCL is 9.1 billion  Pakistani Rupees Have about 2000 telephone exchange Practicing bureaucratic in their organization. Having current assets of 49.34 billion pounds Have 28 million customers in UK They are competing with about 18 competitors in the market Providing products and services like internet broadband, Ethernet facility, Virtual Private Network VPN, Wireless Local Loops WLL and so many other products and services. According to the annual report of 2009 the total revenue generated by BT was about  £21,7235 Is a bureaucratic organization from start and still practicing bureaucracy to bring change within the organization. Conclusion Fordism is the concept which helps organizations in the development of the Standardization of the product Help organizations in developing goods and services in as assembly line Fordism helps organizations in modern management to produce good services to their customers. Introduction to Task 4 This task it is assumed that one of the organisation hired me and they require from me to come up with a clearer idea of the available models for change and come up with a presentation to the management of the describing the various models available for the organisation during the exchange from shop environment to internet sales, and advise the management which model to use, which is the best, and appropriate for the organisation. Pakistan Tele communication Company Limited has hired me and they demands from me to produce the following work. Objectives of Task 4 Following are the main objectives of the task 4 Describe various models for organisation Describe the appropriate model for change from shop environment to internet sale What is organisation change model When organisation tends to bring change into their organisational structure and operation they need to follow certain procedure which minimise the cost of change, it means that they should follow a certain steps of pre defined procedure. So change model is a set of pre defined procedure to ensure the secure change within organisation. Organisation change model in organisational development from the perspective of change in from top level management changes to the operational level changes. Available Change Models for PTCL Following are the available models of change for PTCL Dynamic Conservatism Dynamic conservatism model is focused on the increasing need due to increasing change of pace for the change process. This model was produced by Schon. The intention of this process model is to make the change process in organizations more flexible and dynamic. Kubler-Ross Model Kubler-Ross Model is also known as five stages of grief. It describes five discrete stages, she describes how people deal with grief and tragedy. Five stages of Kubler-Ross are Denial I feel fine This cant be happening, not to me Anger How can this happen to me? Bargaining I will do anything for a few more years Depression I am going to die what is the point? Acceptance it is going to be okay Dynamic Conservatism This model was described by Schon. He explores that inherent nature of the organizations can be conservative and protect them from constant change. Schon recognizes the increasing need due to the increasing change of pace for this process to become far more flexible. ADKAR ADKAR is a goal-oriented change management model that allows change management team to focus their activities on specific business results. ADKAR is a useful framework for change management teams in planning and execution of their work. Awareness Desire Knowledge Ability Reinforcement Appropriate Model for PTCL Bringing change in organization is very tough and complex problem, the management of the organization need to have deep look different aspects of the current position and the position of organization after change. Advising a change model to organization is a difficult job to do, because of the different factors involvement in the change process. So I will suggest PTCL to go for the two change models parallel from above defined models. Individual Change Model Dynamic Conversion I suggest these two models because of the very speedy changes in organization of PTCL and the way they perform their operations. So these two models will help PTCL to have a successful transition from their present state to where they want in future. Introduction to Task 5 In previous tasks a detail overview of the change models and process are provided, now in this task the focus is on the implementation of the change process and its activities, as I have done task 4 for PTCL, so in this task its required to show the implementation process of the change model for PTCL, because without proper and good implementation planning is just waste of resources and time. Objectives of Task 5 Following are the main objectives of this task Measure the efficiency of the change models for PTCL Plan the implementation process of change for PTCL Implementation of the change process Organisational change is a very complex and difficult task to accomplish, it needs to be properly planed and structured to make a secure transition from starting point of change till end. The organisational change involve different factors which need to be addressed when planning implementation of change. Following are the most common and important elements in change process Recognition of the need for change that why change is needed Establishment of goals for the change, means what goal you have decided to achieve Diagnoses of relevant variables, what factor are involve in bringing change Selection of appropriate change technique, what technique you are going to use for change Planning for implementation of the change, are you able to plan the change? Actual Implementation, implement what you have planned Evaluation and follow up, are you successful in bringing a secure transition (change) in your organisation Implementation Steps for Organisational Change There are eight main steps involve in the implementation of a change plan in an organisation, all these are important to follow, otherwise organisation management will be unable to yield the results they want from change. Establishing Sense of Urgency It is important to bring change whenever it is necessary or the management want to introduce the new ways of organisation operations. Powerful Guiding Coalition Organisational change is not a single or individual person responsibility, it involve the power of coalition of the people working in organisation. Creating a vision Without a vision its not possible to have a positive change Communicating the Vision Management should decide and discuss the vision for change with other staff members in the organisation. Empowering Others Give responsibility and power to the persons involve in change process Short Term Wins Break the problem statement into different achievable steps Consolidating Improvements Have some mile stone / check points to evaluate the performance Institutionalizing Change process must be within standard procedures. Issues with implementation of Change When organisation goes for change they may face certain problems and issues which need to be properly addressed time by time. These problems may occur at initial stages, at middle or may be at late stages of the implementation process, but the management of the organisation and individuals responsible for change must be aware of those and have the ability of quick response to the situation. Management may face some of these issues in implementation of change process Some manager unaware of change process and models Difficulties in getting support from staff members Lack of leadership Internal and external resistance to the change Difficulties in communication the change with stockholders Influence of govt rules and regulations Some economical and sociological problems Resistance to implementation of change Organisation may face two types of resistance to the change in organisation Individual Resistance Organisational Resistance Individual resistance may be Economic Reason, Obsolescence of Skill, Personal Reason, Ego defensiveness, Status Quo, Fear of Un-Known, Social Displacement, and Peer Pressure. While organizational resistance may be Threats to Power Influence, Organizational Structure, and Resource Constraint. Conclusion To implement a change process organisation needs to have looked at certain issues related with this process. This problem may be individual based or organisati

Misfortunes Make You Finally L :: essays research papers

Misfortunes make you finally learn. Teenagers tend to want more liberty and want to move out of their parent’s house, when they eventually do that they end up hating it because it did not met their expectations. When people are young and immature they make decisions, due to a certain lust or desire, which they latter on regret. Urging too much for something sometimes causes for you to take your distractions off the consequences, because you do not see them. These ignorant people will become understanding as they mature, and realize that some things in life our not quite as easy as they seem. â€Å"The Chaser,† by John Collier shows how some people who are urging for things such as love, are so single minded that they ignore all other consequences and concerns. The bad affects that might occur are neglected and left for the future to make them dwell on the awful decisions. Alan Austen the main character has desires and craves for affection, which he must attain. He plans to purchase a love potion from an old man to satisfy his wants of Diana’s attention. The old man warns him before handing him the potion saying, â€Å"She will be afraid of the pretty girls you may meet. She will want to know all you do. All that has happened to you during the day. Every word of it. She will want to know what you are thinking about.† This quote explains the feeling the girl will have once taken the potion. She will be greatly obsessive, wanting to know every little thing not trusting him. The boy is still ignorant all he can seem to care is about the love potion saying such things as, â€Å"But the love potion.† Alan is not at all precautions and wondering the bad affects. The old man who is much wiser and mature knows that the boy will eventually be overwhelmed with agony for his senseless action and return. The old man said â€Å"In the end.† In the end will be after all the grieves which the old man knows he will go through, because of the wife’s obsession. He will come back because of the miseries he experienced in the end. Then he will purchase the glove cleaner, which would be described as, â€Å"Imperceptible to any known autopsy.† He will separate himself from her by killing her to ease the pain.

How Much Does It Cost to Save? Essay -- Economics Employment Jobs Essa

How Much Does It Cost to Save? The impact of software development offshore outsourcing has many economic and social impacts. Economically, India is thriving with GDP growth accelerating exponentially including having the potential to achieve double-digit growth.1 Meanwhile, in the United States, the numbers relating to developer jobs are quite the opposite. Most figures suggest that by 2015, roughly 3.3 million business-processing jobs will have moved abroad. As of July 2003, around 400,000 jobs already had.2 Socially, job loss has many strong emotional implications. Job loss due to cost cutting measures coupled with the dot-com layoffs in Silicon Valley conveys an outlook for finding a technical position quite bleak. In addition, changing jobs is stressful, let alone moving into a project management position that now appears to be a position a US engineer must look into. In India, although there is significant momentum to put their trained technical skills to use, the temporal logistics of the situation force many Indian engineers to work during the night time. The economic benefits are seen, but at what cost on a personal basis? With such facts, one can argue for both sides of the economics and social impacts of outsourcing. The context must apply internationally, particularly in the United States and India. When viewed at this level, the economics suggest that the outsourcing moves are indeed overall beneficial. The social impact, however, is not so supportive and an ethical analysis shows that when these factors are taken into account, the suggestion that the economic benefits outweigh all the costs is not necessarily the case. Economics The immediate negative economic impacts in the United States about o... ..., 2002 (back) CNet News, M.B.A.s scout for scarce tech jobs, 2003, CNC, 8 Jan., 2003, http://news.com.com/2100-1017_3-979734.html?tag=st_rn (back) Techs Unite, Washington Could Be First State to Ban Offshoring, 2004, TUC, 3 Feb. 2004 http://www.techsunite.org/news/040203_ban.cfm (back) TUC, Washington Could Be First State to Ban Offshoring, 2004 (back) Wired News, Tech Chiefs Defend Overseas Jobs, 2004, WNC, 7 Jan. 2004 http://www.wired.com/news/business/0,1367,61825,00.html (back) Call Centers India, Call Centers in India, , CCI, date unknown http://www.callcentersindia.com/displaynews.php?idnews=4 (back) Stanford University, Rethinking Migration, 2001, SU, 1 Jan. 2001 http://www.stanford.edu/~aneesh/NewFiles/Rethinking%20Migration.pdf (back) SU, Rethinking Migration, 2001 (back) RAJ, India Winning Higher-Status Jobs in U.S., 2003 (back)

El Greco Essay example -- Essays Papers

El Greco The Agony In the Garden, a mannerist style of art by EL Greco, proclaims a sense of spiritual power of religious faith which accomplishes El Greco’s aim to move his audience. El Greco was born on the island of Crete and lived from 1541 to 1614. He represented the most characteristic figure of Spanish Mannerism. El Greco was influenced by and became acquainted with the art of Titian and Jacopo Bassano in Venice where he studied in 1566. In addition to visiting Italy, El Greco made his way to Rome, Parma and probably Florence. On his travels he became more familiar with the work of Parmigianino and the work of Correggio. In El Greco’s use of form can be seen Florentine Mannerism. Venetian Mannerism can be seen in the peculiar brilliance of his coloring. The plans for the construction of the Escurial and the discussion of works of art being selected by Philip II, probably attracted El Greco to Spain. However, El Greco failed to satisfy the Italianate tastes of the King. He lived virtually uninterruptedly in Toledo from 1575 on. In Toledo he formed friendships with men of advanced beliefs and humanist interests. The monastic, from which his prime commitment came, were glad to decorate their churches and cloisters with his elevated visionary paintings. El Greco paintings bordered on a supernatural world of creative fantasy. Most of his paintings survive in a number of copies painted in his own hand. El Greco’s studio which employed a large number of assistants also produced many contrasts of his works. People were very curious about his paintings with their unusual setting and flickering impressiveness. In The Agony In The Garden there are two planes displayed in the art work that are disconnected by a few bare branches that contain fugitive leaves. The upper plane consists of the vision of Christ set against a large rock with a few trees. Christ is kneelingin a reddish-purple robe, with hands stretched out toward the ground. He turns toward the floating angel who is painted in pearly greys. Behind the angel, on the left are spinning clouds. Preceding from an outline of an imaginary town, on the right, are soldiers carrying flags. The inconceivable impression of the picture is due to the contrast of not only passionate and cerebral but in terms of colour- between the two planes and their figural content as w... ...were able to combine themselves in the melting pot of the European public and benefited most form the prudent principles of their times. A Baroque painter even conserved his national characteristics. Baroque made use of characteristics of the Mannerist style by engaging and future maturing them. There was more unity in Mannerist style’s outweighing ideas and more variance in its forms of presentation. Classicism, however, was piercingly against everything mutual to Mannerism and the Baroque. It condemned Mannerism in some unstable terms, with all its integrity and corruption’s. The Masters, such as El Greco were forgotten, but that taste in art could not be hidden forever. Mannerist art came back to life after it had been dead for a few centuries. It fist came back to life with the discovery of El Greco and others. Bibliography: Bousquet, J. (1964). La Peinture manieriste. Neuchatel Haraszti-Takacs, Marianne. (1968). The Masters of Mannerism. Corvina Press. Hauser, A. (1964). Der Manierismus. Munich. Sherarman, J. (1967). Mannerism. London. Wolf, R. and Millen, R. (1968). Renaissance and Mannerist Art. Harry N Abrams, Inc.

Suicide in the Trenches- Analysis

Suicide In The Trenches In my analysis, I will demonstrate how Siegfred Sassoon has used many different language techniques to show his perspective on the true meaning of war. For example, the poet has used simplistic diction that creates an image of the destruction of a â€Å"simple soldier boy†. At first we see him whistling, this then degrades to depression which lead him to committing suicide. Siegfred Sassoon concludes his poem with anger and a powerful message. â€Å"Sneak home and pray you’ll never know† emphasizes that those who aren’t soldiers have to â€Å"sneak home and pray† to show their empathy for the soldiers.In the last line it implies the fact that the crowd doesn’t have to go through â€Å"the hell where youth and laughter go†. Sassoon had used a simple rhyme scheme of A-A-B-B to create a ‘joyful’ melody in the readers mind. The rhyme scheme makes the poem sound very light hearted when it is actually a v ery sad topic. It is quoted in â€Å"I knew a simple soldier boy Who grinned at life in empty joy† the sound ‘oy’ sounds very content which creates an irony throughout the whole poem. It makes an impact on the reader since it would sound like a nursery rhyme.It sets up the paradox of ‘nursery rhyme’ but ending with ‘death’. In the first stanza Siegfred Sassoon has made a very innocuous opening with â€Å"I knew a simple soldier boy†. As you read more, it reveals the evolution of the cost of war. In the first stanza the young soldier immediately loses the innocence of youth. The poet has used simple words to create an impact to the reader. Such as â€Å"simple† has connotations with innocence which establishes the soldier is still a young boy and not a man.In the 3rd line of the first stanza Sassoon quoted â€Å"slept soundly†. The usage of sibilance creates a harsh and bitter tone throughout the stanza. Also, it add an importance on the phrase â€Å"slept soundly†. People who can sleep soundly are the people who have nothing to worry about before they go the bed. This highlights how the boy was so innocent at the start of his experience in war. This is also linked with the word â€Å"whistled† (4th line, 1st paragraph), which is an action done when only someone is content and oblivious.At the end of the first stanza, Siegfred Sassoon had hinted by writing â€Å"lark†. Larks were found in the countryside that might mean the â€Å"simple soldier boy† was from there. News and propaganda weren’t available in the countryside. Before leaving for the war the young soldier boy did not know the reality of a soldier’s life. The delicate â€Å"lark† is the opposite of the true reality of a soldier’s life. The second stanza contrasts with the first stanza it shows how war has shaped this young boy. This is shown in â€Å"in winter trenches, cowed and glum†.The line â€Å"grinned at life† relates to â€Å"cowed and glum† as it suggest the inner changes in his maturity which leads him on to committing suicide. This links on to â€Å"lack of rum† that shouts imagery. This establishes the scenario that the boy is going through alcoholism. One of the symptoms of alcoholism is depression. Additionally, rum was usually given to troops before an attack to steady the nerves, increase confidence and numb feeling. Therefore this could inform the reader that the young soldier boy’s solution for life is death.The tone that the poet wanted to emphasise is a very bitter and sarcastic as we can see in the last stanza â€Å"You smug-faced crowds with kindling eye†. From this quote Sassoon strongly feels the general public is not able to empathise for the devoted soldiers. This brings out the theme that nobody knows how tragic war feels like without personal experience. The quote also shows how much anger Sassoon had towards the whole concept of war. â€Å"You smug-faced crowd† is represented as an insult to the higher status men during the period of war.The trenches had apparently turned a young light-hearted boy into a disheartened boy who had â€Å"put a bullet through his brain†. The alliteration of the letter ‘b’ also makes a severe and brute tone that creates a very bitter mood, mainly because the highpoint of the story is about the suicide. the rhyme of â€Å"brain† and â€Å"again† at line eight tries to form a connection that although a young boy was convinced to join the war and fought tremendously for his country and himself. However, in the end, he was pushed to his limit and â€Å"no one spoke of him again†. This shows how cruel and selfish war is.The boy had sacrificed his childhood fun, laughter and playful life in for nothing to return. This is effective because it makes the reader think about ‘why is there warâ⠂¬â„¢ and ‘why are there innocent lives at risk’ which creates the bitter mood. The diction used in the poem sends the reader a clear message about war. In the last stanza, the word â€Å"kindling† is being used to describe the â€Å"eyes† of the â€Å"smug-faced crowds†. â€Å"Kindling† is used to describe the facial description which shows that it is a very shallow expression feature that expresses the lack of empathy shown to the young men.However, Siegfried tries to show with a sarcastic tone that they think war is a glorious thing; they feel proud of the children risking their lives with nothing in return and seem to understand and appreciate what they are doing. But in reality the public cannot imagine what these children are going through. This is how the word â€Å"kindling† reveals a shallow side of everyone’s personality. In my personal opinion, the last stanza is the strongest and most impactful stanza. While the prev ious two stanzas shows the transformation of the boy when he enters war.The last stanza directly attacks people who support war, and only see the glory and honour. The poet shows us the other side: the dying and suffering. â€Å"Sneak home and pray you’ll never know† shows that while the â€Å"crowds† support war, they are not willing or are too afraid to think of the consequences, sacrifice and price of war. A price that separates families and destroys children. The poet uses an extreme example to illustrate his point of view. The poet was successful as it has left me thinking about the hardship that a soldier endures and the true cost of war.

The Horror of the Heart of Darkness

Heart of Darkness, a novella written by Joseph Conrad, is a sort of monologue by a sailor named Marrow. Marrow's Journey through the Congo left him In a very emotionally shaken state, as he witnessed multiple deaths, corpses, diseases, and other such calamities. But throughout all of this, Marrow fixates on the most elusive character, a European worshipped by the natives by the name of Kurt. Kurt is portrayed as a very talented man; owing his artistic, musical, and literary skills to a high upbringing in Europe. He later becomes known as also the most talented ivory exporter in the Congo as well.Quartz's death, the pinnacle of the novella, reveals to those reading that Kurt Is terrified, of what exactly Is uncertain, as he screams aloud â€Å"The Horror! The horror! † (144) The most correct Interpretation of this statement would be that Quartz's upbringing in Europe made him an ignorant and greedy man, and thus, when he travels to the Congo, leads him to become a tyrannical le ader of both the company (for whom both Kurt and Mill work for) and the natives. Africa had only shown Kurt what was hidden within himself the entire time: A heart of darkness.Kurt was most likely born with a predisposition to money in the same way a dowsing rod is predisposed to find water. Kurt was amazing at getting the ivory he needs, needs, and not wants, as when Marrow first speaks to Quartz's caretaker in the Jungle, the caretaker mentions that â€Å"[Kurt] would shoot [him] unless [he] gave him the ivory,† Ivory given to Quartz's caretaker as a gift for hunting big game. The well-to-do Kurt had his normal personality slowly corroded by his experiences In the Jungle, but these experiences all Involved a commodity collected for vanity purposes.Seeking the class and supposed money he once had, Kurt turns to ivory as an addiction and a symbol of his new found wealth. European Society normal effects on Kurt have no hold over him any longer, and thus his true animal does sh ow. Masked under titles such as artist, writer, and musician, Kurt had been noted as no such â€Å"ordinary man,† (125) and yet, surprisingly, these remnants of his past life follow him Into the Congo, but are no longer apart of himself; Rupee's grasp over his mind Is released and allows him to become Just another â€Å"savage. †Quartz's hoarding of ivory is completely trivial; he has no real use for it, but became addicted to the prospect of gathering more and more, as if ivory were some sort of drug. Though he works for the company, whose goal it was to gather as much ivory as possible, Kurt still does not send his stockpile of Ivory to their base of operations, and therefore does not get paid, meaning Kurt had only his hut and his Ivory to his name. But because Europe values ivory, and Kurt is the epitome of all that is European, he is mentally wired to gather as much ivory as possible and keep it to myself.He even went so far as to slaughter enemies of a certain Af rican tribe only so that they may assist him in his conquest for ivory. He would stop at nothing to get even the smallest amount of ivory, and it was this untamed lust which drives him to lose sight of everything but the dead-elephant tusks. His mind Is gone, and the cause time. Being that â€Å"All of Europe contributed to the making† (117) of Kurt, it is not difficult to see why both Kurt and Europe want all the ivory to themselves, and will go to any means to do so.While Kurt threatens the lives of others, Europe sends people Just like Kurt, but with much less of a relevant backstops, into the Congo to also aid in taking down the most dangerous animal in Africa for a cosmetic object of appeal. Quartz's famous finals words, â€Å"The horror! The horror! † (144) point to him finally having his moment of enlightenment, as he â€Å"cried in a whisper at some knowledge[†¦ ] at some image, at some vision[. ]† His realization being that his true being shone thr ough only because of Rupee's abandonment of Kurt. He was fully nurtured there, made to think like aristocrats in a logical way.But once Kurt had been hung UT to dry in the Congo, he lost that sense of care and safety, and also his logic, only to be left with his emotional reactions to each situation he encounters. In his final moments, Kurt had finally regained a sense of this logic and realized what he had become because of Rupee's twisted grip on his being. He realizes how terrible his late existence is because of what level he had sunken to; the level of a savage. Oblivious to his surroundings he says â€Å"the horror† twice, twice to reiterate Just how terrible of a person he had always been but did not now.The first cry was a allegation, the second, an acceptance of the truth. In summary, Kurt begins his life with a heart of darkness and carries it with him subtly until reaching the Congo, where he is then unbound and permitted to act how he pleased without any intervent ion from Europe. He only realizes how terrible he had always been moments before death, and how Europe had kept his darker side chained up like a punished dog. Europe made Kurt a time bomb, ready to blow up at any moment. And when Kurt does finally blow, he shows not the well-educated, proper Kurt of Europe, but rather a parallel, the Kurt with a blazing heart of

Abercrombie & Fitch Guys Stripped in Singapore Essay

Concept Branding: How A&F used branding in the new market- Singapore. Brands convey the information to customers and then induce loyalty. Good brands create distinct brand personalities and trigger emotional associations that help the customers connect with brands. This article will analyze A&F’s branding strategies Summary Abercrombie & Fitch, the brand that is well loved for its American-style, cool, casual and trendy clothing, is now aggressively expanding into Asia. Before its grand opening in Singapore, 40 muscular half-naked men stood outside the still unopened store. The alluring smiles and eyes, free hugs, and photo shoot caused a stirring riot. In addition, A&F launched the giant four-floor advertisement at a traffic-heavy shopping area, the muscular topless man wearing extremely low-slung jeans caught people’s eyes in Singapore. See more: Analysis of Starbucks coffee company employees essay It is not the first time A&F has done a marketing campaign like this. It has been a standard practice for all its flagship stores in recent years. However, these â€Å"hot guy† strategies exploded in Singapore. The Advertising Standards Authority of Singapore claimed that the ad is in contradiction of its â€Å"code of decency†, and the giant ad, which is charged as â€Å"lewd and inappropriate†, was ordered to be removed. News of the ad’s possible suspension provoked Singaporean to comment furiously. People were discussing the topics like: â€Å"Is A&F too sexy for Singapore?† â€Å"Is this ad too indecent for Orchard Road?† Eventually, since many Singaporeans supported A&F, the billboard is now safe and sound on Orchard Road. Analyze A&F is good at marketing campaigns and possesses a strong brand personality: sexy and young. A&F did the campaign like it usually does, but the promotions in Singapore had great success since it occurred different contexts and conflicts of culture. A&F triggered people’s emotion and created the special experiences that helped the company to connect to its customers. The Singaporeans who had joined the campaign were excited to share the photos and comment on social media. Those actions induced more and more people to respond and be attracted by A&F. Otherwise, the controversy of the campaign in Singapore is an opportunity for the Singaporeans who are unfamiliar with A&F to know the brand, and it provokes a desire to walk in the stores to satisfy their curiosity. However, there are so many disparities in the clothing preferences between Asian and American: physical shapes, sizes, styles and cultures. Indeed, A&F did an excellent job on catching Singaporeans’ eyes with its opening. But the question is, does masculine image really match the Asian market trend? I am concerned with how A&F maintains its sales for long term via the sexy image in the conservative market. Furthermore, the apparel competition is fierce in Singapore. Competitors for A&F included western brands which are ambitious with Asian market as well as Asian brands which are familiar with the market. Conclusion and Recommendation A&F cleverly built up its brand image and conveyed information through the controversy in Singapore. However, except for the opening campaigns, in order to enhance its brand loyalty, I suggest A&F do more events to focus on Asian customers. For example, use more Asian models on catalogues to show the customers that American style outfits are also fit and look good on Asian people’s body shape. Meanwhile, A&F should do more events to collaborate with celebrities or magazines to lead the new fashion trends in Asia. Last but not least, I suggest A&F conduct more marketing research to understand Asian purchase behaviors and fashion points. Thus, A&F can do some adjustments on the products to fit the Asian consumers’ needs. How â€Å"hot† could A&F be in Singapore? Well, definitely not only the topless hot guys, but also with the right marketing strategies.

Jcg Global Air Services

UV1317 Rev. Jan. 6, 2009 JCG GLOBAL AIR SERVICES Sam Bursk set about the task of preparing a fuel plan for his upcoming four-leg flight to Boston, the New York City area, Dallas, and back. Like the other 13 corporate pilots he worked with, Bursk enjoyed flying a lot more than doing paperwork. But unlike some of his colleagues, Bursk rather enjoyed the challenge of constructing a fuel plan. JCG Global Air Services JCG Global Air Services (AS) operated four aircraft to serve the transportation needs of the corporate headquarters of the JCG Company.Located on a 1,415-acre campus in Moline, Illinois, the headquarters housed the executive and administrative staff of JCG’s divisions along with a wide array of company-wide functions. Close to 2,400 JCG employees worked at headquarters. Company executives routinely used AS to fly to company factories, marketing facilities, and customer locations throughout the world. The company’s largest and most expensive aircraft, the Gulfst ream GV, had a range of 6,000 nautical miles. Purchased in 2001, it was flown throughout the world including the growth areas of India and China.It could carry up to 13 passengers, a flight attendant, and two or three pilots. It burned fuel at a rate of approximately 450 gallons per hour. The firm owned and operated two Cessna Citation X aircraft (CE750), which it had purchased in 2002 and 2004. The CE750 (Figure 1) was the fastest nonmilitary plane in the world and often went from Moline to as far as South America, Europe, and Western Russia—a larger range than most small jets. Its fuel burn rate of 310 gallons per hour coupled with its 13,000-pound-capacity tank meant that Figure 1.Cessna Citation X aircraft.  © Bryan Correira (used with permission) http://www. flickr. com/photos/bcorreira/2540324650/ This case was written by Richard S. Reynolds Professor Phillip E. Pfeifer as a basis for class discussion rather than to illustrate effective or ineffective handling of an a dministrative situation. Names have been disguised. Copyright ? 2008 by the University of Virginia Darden School Foundation, Charlottesville, VA. All rights reserved. To order copies, send an e-mail to [email  protected] com.No part of this publication may be reproduced, stored in a retrieval system, used in a spreadsheet, or transmitted in any form or by any means—electronic, mechanical, photocopying, recording, or otherwise—without the permission of the Darden School. Rev. 1/09. Purchased by ersin koc ([email  protected] com) on March 07, 2013 -2- UV1317 it required a fuel stop to reach these more distant destinations. It carried up to eight passengers and two pilots. The company’s newest aircraft was a 2006 Cessna Citation Sovereign (CE680).Used only within North America, this craft carried up to eight passengers and burned fuel at approximately 270 gallons per hour. Each of the four aircraft was budgeted for 650 flight hours per year, and AS had an annua l budget of $22 million—less than 0. 1% of company sales. The department consisted of 14 pilots (including the department manager and two pilot managers), six maintenance technicians, and four support staff members who were responsible for scheduling and office support.The Upcoming Flight In two days, the CEO and CFO of the JCG Corporation had a trip scheduled from Moline, to Boston, the New York City area, Dallas, and then back to Moline. The purpose of the trip was to pick up some key analysts and mutual fund managers in Boston and New York and show them the new JCG factory in Dallas and the new JCG distribution center in Moline. They would be picking up two passengers in Boston and four in New York.As usual, AS would use the airport in Teterboro, New Jersey, as their destination in the New York City area; it was the closest airport to Wall Street, Manhattan, and the Lincoln Tunnel. Each U. S. airport carried a four-letter identifier beginning with the letter K. The upcomin g four-leg flight would go from KMLI to KBOS to KTEB to KDAL and back to KMLI. Pilots at AS were responsible for creating and filing their own flight plans with the U. S. Federal Aviation Administration (FAA). One element of the flight plan was the takeoff and landing weight of the aircraft.To calculate these, one started with the basic operating weight (BOW) of the craft and added the weight of the passengers and fuel. The BOW included the structure of the aircraft, a stocked galley, emergency equipment, and the crew. The only weight components that varied from flight to flight were passengers and fuel. The only component that varied from takeoff to landing on a given flight was fuel. (For the purposes of this case study, we ignore the possibility of executive skydiving. )Tinkering with Tankering This meant that one of Bursk’s first tasks was to determine a fueling plan for the upcoming flights. Coming up with a fuel plan was not a joyful task for pilots because there was no straightforward way to calculate how much fuel to take on or â€Å"upload† at the beginning of each leg. One question was whether or not to â€Å"tanker. † Tankering referred to a practice in which extra fuel was uploaded initially to avoid having to purchase higher-priced fuel at destination airports. AS operated its own fuel farm at Moline,Purchased by ersin koc ([email  protected] com) on March 07, 2013 -3- UV1317 which kept its fuel costs low. Fuel at Moline at the time cost $3. 97 a gallon. In contrast, fuel purchased at KBOS cost $8. 35 a gallon. As a simple example of tankering, Bursk could decide to upload enough fuel at KMLI to carry him through both of the first two legs, thereby avoiding buying fuel at KBOS. In essence, AS would carry or tanker from KMLI the fuel needed to fly from KBOS to KTEB. One factor that worked against tankering was ramp fees.Ramp fees were fixed fees charged to each landing jet by the destination airport’s general-aviation terminal; the fees covered the costs of operating the terminal. The ramp fee at KBOS was $800. The fee was waived with the purchase of 500 or more gallons of fuel. To begin the process of constructing a fuel plan, Bursk assembled the information in Exhibit 1. The fuel burn numbers were fairly easy to calculate based on flight miles and aircraft. (The burn numbers included the fuel used during taxiing at the departing airport. Although the calculation was more complicated than just multiplying miles by average gallons per mile (because extra fuel was used at takeoff), most pilots could do the calculation in their heads. Fuel prices, ramp fees, and minimum gallons needed to waive the ramp fees could all be found on the Internet. In addition to the cost of fuel and ramp fees, Bursk needed to consider the limitations of the CE750 (Exhibit 2). The fuel tank capacity was a firm physical limit, and the departure ramp and landing weight limits were structural limits developed by the manufac turer and approved by the FAA during aircraft certification.To calculate departing ramp or arrival weight, Bursk added BOW to the weight of the fuel and the weight of the passengers (passenger weight calculations were based on a company-mandated figure of 200 pounds per person, including luggage). There were two final considerations. The company specified that aircraft always land with at least 2,400 pounds of fuel. Any fuel plan Bursk developed would have to be one in which the weight of fuel at arrival met or exceeded 2,400 pounds. This â€Å"safety stock† was there to ensure jets had enough fuel to make it to an alternate airport should there be bad weather at the destination airport.The second consideration was that the company dictated immediately bringing the fuel level up to 7,000 pounds upon arrival back at KMLI. The rationale for this was that the aircraft would always be ready to go at a moment’s notice. This meant that Bursk’s fuel plan should begin w ith the CE750 containing 7,000 pounds of fuel. (For flights using the larger Gulfstream GV aircraft, the policy was to always land with at least 4,500 pounds of fuel and bring its fuel level up to 8,700 pounds upon arrival at KMLI. As Bursk prepared to put pencil to paper to create a fuel plan for the upcoming KMLI to KBOS to KTEB to KDAL to KMLI trip, he paused to ponder why aircraft gauges measured fuel in pounds and yet fuel was sold in gallons. Like every other pilot at AS, he knew the importance of the number 6. 7—the weight in pounds of a gallon of jet fuel. Purchased by ersin koc ([email  protected] com) on March 07, 2013 -4Exhibit 1 JCG GLOBAL AIR SERVICES Flight Details UV1317 Leg 1 2 3 4 Depart KMLI KBOS KTEB KDAL Arrive KBOS KTEB KDAL KMLI Miles 890 176 1,202 628 Duration (hrs:mins) 2:00 0:40 2:55 1:35Fuel burn including taxi (pounds) 4,800 2,000 5,300 3,100 Fuel price ($/gallon) $3. 97 $8. 35 $7. 47 $6. 01 Ramp fee $800 $450 $400 Minimum gallons to waive fee 500 300 350 Exhibit 2 JCG GLOBAL AIR SERVICES Aircraft Limitations (in pounds) Aircraft Maximum Ramp Weight Maximum Landing Weight BOW* Fuel Tank Capacity CE750 36,400 31,800 22,200 13,000 GV 90,900 75,300 48,800 41,300 *BOW = basic operating weight of the aircraft, including crew and excluding the weight of fuel and passengers. Purchased by ersin koc ([email  protected] com) on March 07, 2013

Conversation Analysis Essay Example | Topics and Well Written Essays - 1500 words

Conversation Analysis - Essay Example However, illocutionary act is largely said to occur when the meaning of the speech is to promise, order or bequeath (Austin 1962). In the case of the conversation 1, the speech act happens is illocutionary as the speech is intended at ordering the other person to get something – the price of the paint. For example, â€Å"A: Uhm .. what's the price now eh with VAT Do you know eh† uses the imperative type of clause to ask the question. While the participant A, starts the conversation with a simple statement (A I ordered some paint from you uh a couple of weeks ago some vermilion), what he wanted to know was : 1. If the vermillion paint was still available with the shop 2. If the price with VAT would be affordable for him to buy Turn-Taking and Pauses Pauses are considered as speech irregularities or breaks in otherwise smooth conversation. Pauses occur because of different reasons like to act as fillers when the speaker is unsure of what to say or how to shape his speech; when the speaker is slow in thinking the best words to use; when the speaker wants to use the pause to mean something like give a cue to the listener to start the conversation or decide about his answer; or when the speaker is not sure if its his turn to start talking. Most of the literature on conversation analysis seggregates pauses into pauses related to turn taking – as in the case of giving both the speakers cues to take up the speech; or in the form of fillers. In the case of conversation 1, there are several pauses used by A: 5 A [An- 6 A Uhm .. what's the price now eh with VAT Do you know eh The pause in speech of A shows that the customer wants to place a request – to check with the price inclusive of the VAT and thinks that his request will require the other person to make some effort. 8 A Thanks (10 second pause) This pause is simply a turn pause as the speaker A waits for the speaker B to give an answer to his query. 12 A Eh (1.0) yes u:hm (dental click) j us - justa think That's what three nineteen The pause shown in the above sentense is indicative of the fact that the speaker is hesitating and making mental calculation or processing the information given my B. 15 A Er, hh I'll tell you what I'll just eh eh ring you back I have to work out how many 16 I' 11 need Sorry I did - wasn't sure of the price you see In the above example again, the speaker is showing uncertainty and some shyness as he feels that B may think bad of him when he reveals that he will actually not buy the paint because of price. 7 B Er I'll just work that out for you This pause is used by B as a filler, to tide over the fact that he wants the other person to wait a bit while he checks the required information. It also conveys tha meaning that B has accepted to do what A has asked him to. Adjacency Pairs Adjacency pair is a way of continuing the conversation through turn taking. It is an essential part of dialogue and it takes place when two people speak one after the other. The adjency pair is guided by the Grice's conversational maxim of manner (1991), which requires that the second speaker has to make an utterance that has a relevance to the theme of the speech used by the first. The first speaker sets the pace of the conversation and gives cue to what the other person is needed to say in return. The example of

The Market Today Essay Example | Topics and Well Written Essays - 2000 words

The Market Today - Essay Example Shopping today is characterised by binge shopping where marketers entice the modern consumer to shop their products in frenzy (Brown, 1993). As such, the current market is characterised by increased urge to consume not to satisfy a need by but for pleasure and in seeking identity as a postmodern consumer. Some of the characterized changes that have occurred in the market over the time could be grouped into modernism, critical and postmodernism eras, which have put different demands on than e-marketing function, as a response to evolving marketing needs and business operating environments. This paper outlines the three eras with the various changes that reshaped the marketing function and the respective environmental demands from the market that precipitated such changes. Critical thinking represented a significant step in business operations where scholars and researchers studied the contemporary organisation in finer details to understand how productivity could be improved. Winslow Fredrick Taylor, a management consultant, mainly concerned with the ways in which the output of any firm would be enhanced significantly, first developed the theory (Simmons, 2008). The central idea behind Taylors theory was to increase efficiency in the production functions within organisations. As Sedtke (2009) further explains, the theory demanded that work be divided into smaller movements that were highly regularised, resulting in a disciplined approach to functions at work. The result was breaking jobs into smaller sections leading to the separation of workers from each other and specialization of tasks (Tsukamoto, 2007).